The National Press Club Malaysia is organising a 7-day Industry 4.0 and Digitalisation Study Programme to Germany for members of the media (from Sept 17th to Sept 23) in collaboration with K-Pintar Sdn Bhd, Malaysia’s leading human capital solutions provider and with the support of the Human Resources Development Fund, Malaysia (HRDF).
As you are aware, Industry 4.0 is a term often used to refer to the development process in the management of manufacturing and chain production. It also refers to the fourth industrial revolution.
Industry 4.0 was first publicly introduced in 2011 as “Industrie 4.0” by representatives from different fields (business, politics and academia) under an initiative to enhance the German competitiveness in the manufacturing industry. The German federal government adopted the idea in its High-Tech Strategy for 2020.
The Industry 4.0 and Digitalisation Programme is aimed at keeping media practitioners abreast with issues and expertise on the rapidly evolving world of Digitalisation and Technology.
We would like to invite 25 participants from among editors, senior journalists and business writers who would benefit from the exposure on Industry 4.0 to add value to their daily work and self-development.
This would ultimately change the media landscape in Malaysia with media practitioners becoming well-informed and better prepared in engaging with stakeholders in delivering news on the future of technology.
We have identified the European School of Management and Technology (ESMT) in Berlin, Germany as the ideal place to start this knowledge process. ESMT is the leading International Institution educating people on Industry 4.0, Digitalisation, Crisis Reporting and other related issues.
Germany is a world leader in innovation, boasting leading universities and research institutes alongside major engineering, IT and manufacturing industries.
The sessions under the programme would be a mix of both classroom meetings and study tours to major companies such as Festo, Daimler (Mercedes-Benz), CNN, BMW, enabling participants to have in-depth knowledge and on hand experience.
The programme would begin in Berlin, continue in Stuttgart and end in Munich.
Please note that the return airfare of the selected study participant is to be borne by the media company. The contributing company may claim the amount from its HRDF levy as part of training, by providing the supporting documents.
All other costs would be borne by the organisers.
The HRDF form is attached to this letter. Please respond by Sept 6 to expedite the arrangements.
Thank you and looking forward to your favourable reply.
Sincerely,
Datuk Mokhtar Hussain
President,
National Press Club
Malaysia
