News organisations from across the Asia-Pacific region shared their journeys in adopting artificial intelligence (AI) within their establishments.
Organised by the World Association of News Publishers (WAN-IFRA), an AI Showcase: Best Case Studies from the WAN-IFRA AI Catalyst Programme saw three news organisations presenting their prototypes at WAN-IFRA DIgital Media Asia 2025, reported The Star today.
The Star’s senior news editor Razak Ahmad said the news organisation is working to create an AI-enhanced therapist based on 39 years of columns from the newspaper’s weekly advice columnist, Dear Thelma.
Senior tech coordinator Kyle Kwok said it was important to continuously fine-tune the AI training model used in the project to ensure that it could accurately reflect Thelma’s voice and perspective.
“We will have to continuously feed the most recent Dear Thelma articles to the AI model so that it will be up to date,” he said.
Taiwan’s United Daily News Group data development general manager Anson Mok said its organisation is creating a prototype exploring Gen AI’s potential to offer content recommendations based on the readers’ persona, which includes their demographics, behaviours and preferences.
Sports editor at the Philippine Daily Inquirer Francis TJ Ochoa presented their prototype called the Newsroom Elves, which aims to improve efficiency in the print newsroom. He said it would leave the editorials with more time to focus on the narrative of news stories.
